Really?
If you’re lucky enough to have missed it, here’s the skinny on the Sydney Sweeney news cycle from hell: American Eagle put out an ad starring the actress that features a jeans/genes double entendre (“Genes are passed down from parents to offspring,” she says in the ad. “My jeans are blue.”). Cue an online freakout from people arguing that the ad is a Nazi/white supremacist/eugenicist dogwhistle.
As far as I’m aware, not a single elected Democrat has chimed in on the “scandal” — but it doesn’t matter. We’ve now entered week two of the ad permeating the coverage over on Fox News. President Trump has weighed in supportively, cheering that Sweeney is a “registered Republican.”
“This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024,” tweeted White House spokesperson Steven Cheung in response to criticism of the ad.
“Typical leftist dishonesty – acting like conservatives started this fight and how petty we are to be commenting on a woman in a jeans ad. Now what got us here again?” right-wing commentator Megyn Kelly sniped in a spat with Pod Save America’s Jon Favreau.
He responded: “How we got here: a few random posters claimed the Sweeney ad is Nazi propaganda and then the White House and ultimately the President weighed in. Name a Democratic politician who complained about the ad.”
This is a dynamic endemic to our politics, a perfect crystallization of a problem that dogs Democrats in every culture war controversy. My shorthand for it goes: “The left and the right are clashing over x. The left is an Oberlin sophomore and the right is the governor of Texas.”
In order to balance out the extremism of the Republican Party, the media and Republicans themselves need an equally extremist figure on the left. As they rarely get that from elected Democrats, they’ll often content themselves with people vaguely “leftist,” even if they aren’t part of the formal Democratic Party, much less wield any influence over it. College kids are one of the favored stand-ins in this equation, since it’s fairly easy to catch a 19-year-old saying something dumb or histrionic, and comparable power isn’t a necessary prerequisite.
I want to be fair, so I think that’s a fair example of the argument. But two things I notice: this cause celebre is entirely for the terminally on line (touch grass. I’m begging you, for your own good. Touch grass.) and the FoxNews audience, which is shrinking daily from attrition and people dropping cable/DirectTV.
I sometimes think that, without FoxNews, half a dozen social media accounts I read regularly would shutter for lack of something to post. You get the idea.
Despite all the attention on MAGA (by which media means Steve Bannon and Charlie Kirk), an ill-defined “them” who give Trump hus superpower (“Will MAGA turn on Trump? Ever? Never? And what does it all mean? Tomorrow in the NYT.”), MAGA is a chimera. Trump wasn’t elected by MAGA. He was elected by his opponent being a woman. Here:
Trump didn’t sweep Texas. He took it because it’s still a one-party state (has been since Reconstruction. Culture is HARD to shift.) But he took it by less than Reagan or Shrub. I’ve seen elsewhere he got a lower percentage than Romney. He’s not riding on the mighty MAGA tide. He’s winning because Americans won’t elect a woman to the White House.
IOW, this culture war shit is a holdover from the days of Jerry Falwell (if you remember him). It’s a tired trope long since discarded by everyone but the pundits who talk to themselves and imagine they know what “the people” think. What’s renascent in American politics is certainly racism and sexism, with a rapidly diminishing dose of xenophobia (Miller-Trump are so ugly we’re turning against that). Same as it ever was. “Culture wars” was only ever a euphemism for fear of a brown planet (and country), anyway.
MAGA is a minority of a minority party, given power and size by a narrative that, in the words of Maggie Haberman, gives them the maximum benefit of the doubt. An illusion. A chimera.
Will they turn against Trump over Epstein? Who the fuck cares? Nobody is voting for Jasmine Crockett or AOC because “Epstein.” And nobody is voting against Democrats because Sydney Sweeney did an ad for blue jeans.
The Lovely Wife pays more attention to news now that she’s retired. But she pays attention to news, not Twitter or BlueSky. I’m sure she’s aware of the jeans ad, but only marginally. She hardly perceives it as the crack in the base of the Democratic party, the sign that they’ll never win again, and whoever follows Trump will win because MAGA controls programming decisions on FoxNews. If the Democrats have a problem, it’s not because of a 27 year old actress.
He’ll, by this time next year, there’ll be another stupid “controversy” to fill the dog days of August, another reason for Democratically aligned pundits to wail: “We’re done for, we’re done for!” And when Democrats take the House (and maybe the Senate) in ‘27, pundits can say again that the Democrats “over performed” once again.
And nobody will notice but the pundits, who mostly talk to themselves, but claim to be the Unacknowledged legislators of the world, as they pore over their virtual and imaginary chicken entrails to explain the past, and pretend it is the future.